The Fujifilm FinePix XP150 – takes anything life throws at it!

London, March 2012: Global digital camera brand, Fujifilm, is delighted to announce the launch to market of the latest in its rugged camera range, the FinePix XP150. The ideal travel companion for those who like to seek out adventure wherever they go, the FinePix XP150 sets a new standard when it comes to adverse weather conditions. Whether you’re braving it in the Peak District or snorkelling in the Indian Ocean, you won’t miss a moment.

The FinePix XP150 offers great image quality for both stills and video in any environment. Waterproof up to 10 metres and freezeproof to -10C this camera is designed to make sure that wherever you are, you can always capture the perfect photo. Whether you are diving, skiing or mountain biking or simply relaxing on the beach the FinePix XP150 will take anything you throw at it.

The casing on the FinePix XP150 is designed to ensure a strong grip, with a solid rubberized coating and riveted metal handgrip. Not only that, but the advanced GPS antennae will allow you to pinpoint your location even in the most extreme conditions, allowing you to find your way back to, or map, the exact spots where you took photographs.

There’s not much that will get past the FinePix XP150’s tough exterior, with extensive weather seals in all the important places. The battery/memory card cover is reinforced with a double lock design, protecting the technology inside from the elements. Dust, sand and water are no match for this camera as it manages to combine fantastic durability with highly impressive picture taking capabilities.

Available in black, orange, silver, green and blue the FinePix XP150 is available now with an SRP of £219.