BRP have announced the creation of the Marine Group with the acquisition of Alumacraft, a private North American manufacturer of aluminum fishing boats, based in St. Peter, Minnesota. Tracy Crocker, Senior Vice-President and General Manager of Evinrude Outboard Motors since 2017, is being appointed President of the Group, effective immediately.
Alumacraft are known as one of the first companies to build aluminium boats for fishing and recreation and for the introduction of the 2XB hull. They now employ over 250 people in two US locations and have a network of 275+ dealers around the globe.
‘This acquisition is a natural first step for our Marine Group,’ said José Boisjoli, BRP President and CEO. ‘In the short term, we plan to focus on network optimisation to leverage the strengths of both product lines and gradually reinforce our presence in the industry.’