PRESTIGE Unveils Visionary New Chapter at Cannes Yachting Festival 2025

PRESTIGE used the global stage of the Cannes Yachting Festival 2025 to present a bold new direction for the brand. Led by Brand Director Jean-François Lair and Marketing Manager Clémence Cessou, the company revealed an expanded range of models and a forward-thinking service programme that together redefine the PRESTIGE experience.

Central to the presentation was the evolution of the F-Line, marked by the debut of the F4.3. Designed to attract new owners, the model introduces a new entry point into the PRESTIGE world while retaining the elegance and practicality of the line. Features include an ocean-view galley, dual interior access, and panoramic flybridge views that capture the spirit of modern yachting.

PRESTIGE also premiered the new M7, setting new benchmarks in space and comfort. Its multihull design offers an exceptional quality of life on board, aligned with the brand’s commitment to harmony with nature. Following the success of the M48—with 70 units sold in three years—PRESTIGE announced the forthcoming M48 EVO and M8 EVO models. These evolutions promise refined layouts, enhanced functionality, and premium finishes inspired by owner feedback.

The conference concluded with news of the F6.7, an upcoming F-Line model designed to push the limits of onboard space and design excellence. PRESTIGE also unveiled plans for an expanded owner service platform. Building on the PRESTIGE Unlimited initiative, the new Mediterranean-based concierge programme will assist owners with travel, berthing, exclusive lifestyle access, and dedicated technical support—delivering a seamless ownership journey.

With the full backing of Groupe Beneteau, PRESTIGE continues to combine craftsmanship, innovation, and the distinctive French art de vivre that defines its global reputation.

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