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Sanlorenzo Yachts UK to open landmark Mayfair showroom

Sanlorenzo Yachts UK plans a flagship Park Lane showroom in Mayfair, marking a major step in its UK growth and bringing bespoke yacht consultancy to central London.

14 Dec

Edited December 14, 2025

Content by Powerboat & RIB

Sanlorenzo showroom interior with yacht scale model, bespoke furniture and contemporary lighting.

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Sanlorenzo Yachts UK announces London expansion

Sanlorenzo Yachts UK has confirmed plans to open a landmark showroom on Park Lane, Mayfair, in early 2026. The move follows a year of product development and growth at the Sanlorenzo shipyard and signals continued confidence in the UK market.

Bringing the Italian yacht builder to central London for the first time, the Park Lane location reflects London’s role as a global centre for luxury goods and services. The company reports growing demand from UK clients seeking a highly bespoke approach to yacht design and ownership.

A strategic step for the UK market

The opening of our London showroom marks a natural progression in our business growth strategy. Reinforcing our commitment to our UK clientele, it places the brand firmly at the heart of one of the world’s most influential luxury hubs and allows prospective owners – and those new to yachting – to begin their Sanlorenzo journey without leaving the capital.

Nick Hatfield, Managing Director of Sanlorenzo Yachts UK

Sanlorenzo is the world’s leading mono-branded shipyard for yachts over 24-metres. Its design-led philosophy allows owners to co-create their yachts alongside architects and interior designers, combining advanced engineering with Italian craftsmanship.

Boutique client hub on Park Lane

The Park Lane showroom will operate as a boutique consultation space for UK-based clients. It will present the Sanlorenzo and Bluegame ranges and provide guidance on ownership, build and charter.

“Charter remains a vital part of our strategy, providing a gateway for those new to yachting,” Hatfield explains. “Discerning individuals are moving away from conventional luxury travel and seeking experiences entirely on their own terms.”

Founded in 1958 in Tuscany, Sanlorenzo continues to see growth in its global order book. The new showroom will complement Sanlorenzo Yachts UK’s existing base in Swanwick, Southampton. Sanlorenzo Yachts UK is part of the Ancasta Group.