Yamaha-Owned Brands Enter Virtual World

The entire range of models from the Yamaha-owned Buster, Yamarin and Cross boat brands can now be explored in a new virtual environment. Finnish manufacturer Inha Works Ltd have launched a digital boat showroom displaying more than 40 models from the three brands that can be visited anytime, anywhere using a computer, a mobile device or even a virtual headset.

Artturi Niittynen, Director of Sales and Marketing at Inha Works, said: ‘We want to offer potential boat buyers the chance to get to know all our boats at their leisure in advance, regardless of time or place. We believe that users will find this service both useful and fun.’

The virtual environments aim to enable customers to familiarise themselves with the model and its features, including the appropriate Yamaha outboard for the model, and experience what it is like to be on board. Dealers can also use the 3D views to present the boat models in their showrooms. 

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