Honda's Marine Strategy: A Door Reopens
They say that when one door closes, another one opens—and for Honda, it’s more like rediscovering a door that’s been there all along. As emissions legislation begins to close off opportunities in the automotive world, Honda is turning its attention to the marine industry with fresh intent and serious ambition.
At a recent boat builders’ day in Ostia, Italy, set up to showcase the BF300 V8, the poor weather meant that boat testing was sadly cancelled. This, however, turned out to be a blessing as I had the chance to have more informal, in-depth conversations with Honda and several manufacturers, which revealed some telling insights as it became clear that Honda is gearing up for something big on the water.