How to become a globally leading brand within 10 years!

PBR catches up with Jan-Erik Viitala; Axopar’s founding partner and Creative & Innovation Director as the brand concludes their 10 year anniversary trading year.
22 Jul

Edited July 22, 2025

Powerboat and RIB

Content by Tide Creative Group

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Interview with Jan-Erik Viitala, Founding Partner of Axopar Boats

We take a unique look at their journey and whats to come in the future. About Axopar Boats: Since their inception in 2014, Axopar has become a household name in the boating world, renowned for their innovative designs and accessible, award-winning models. Many new boaters credit Axopar as the brand that introduced them to life on the water, a testament to their influence and appeal within the industry. This video delves into Axopar’s legacy, their continued drive to innovate, and the shifting priorities shaping their journey as a forward-thinking leader in the marine sector.

Powerboat and RIB

Tide Creative Group

Video Content Creation Partner

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