Work with Powerboat & RIB

10 Nov

Edited November 10, 2026

Powerboat and RIB

Content by Powerboat & RIB

Powerboat and RIB

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The Digital Boating Platform - independent marine journalism since 1994.

Powerboat & RIB connects boat builders, dealers and marine brands with an engaged audience of boat owners, industry professionals and active marine buyers. Every opportunity sits within a 100% brand-safe editorial environment: no Google Ads, no irrelevant content, just respected editorial and video content wholly dedicated to boating.

Who we reach

  • 30,000+ boating enthusiasts on the platform each month
  • 90k social media following
  • 8000 Reader’s Bulletin email subscribers
  • 27% average bulletin open rate and a 5.1% click rate – around 2.5 times the hobby and recreation average

Our readers arrive with intent. Whether they find us through search, social or the Reader’s Bulletin, they have actively chosen to read – an engaged audience, not a passive one.

Why independent editorial matters now

AI search platforms such as ChatGPT, Google’s AI Mode, Gemini, Perplexity and Claude can take specifications from a brand’s own website. But for questions like Is this boat any good? or Is it worth the money?, they look for independent reviews and real test reports from trusted third-party sources.

Powerboat & RIB has published independent boat reviews, sea trials and tests, along with owner’s stories, real life experiences for over 30 years, now on a fully digital platform that AI search can find, read and cite. Every article is optimised for both traditional search and AI search.

Powerboat and RIB
Screenshot of ChatGPT citing a Powerboat & RIB boat review

Ways to work with us

Powerboat & RIB Partnerships Bespoke 12-month partnerships that give your brand priority in our editorial planning throughout the year, tailored to you and discussed individually.

SEO & AI optimised content campaigns Your story – a model launch, boat test or new product, owner story or adventure – distributed across the platform, the Reader’s Bulletin and our social channels, with a call-to-action driving warm, informed prospects to your website.

Social media bundles Dedicated posts across all PBR channels, with enhanced organic and paid reach to our targeted boating audience, from a single spotlight to year-round presence.

Reader’s Bulletin opportunities Sponsor positions, spotlight features and dedicated email campaigns reaching a verified, highly engaged boating readership.

Platform banner advertising MPU and leaderboard placements alongside quality marine editorial, on desktop and mobile.

Video content Boat and product video reviews and industry interviews, produced with our video partner Tide Creative Group.

All campaigns include performance tracking, with analytics reporting available.

Request our media pack

To receive the full Media Pack or to talk through which option suits your brand, get in touch with Hugo:

Tel: +44 (0) 1884 266100 / +44 (0) 796 832 1617

Email: hms@powerboatandrib.com

Powerboat and RIB
Powerboat and RIB

Powerboat & RIB

This content was created by the Powerboat & RIB editorial team.

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