Fairline expands dealer network in Scandinavia and Turkiye 

airline appoints Sundal Yacht in Scandinavia and SoleMarin Yachting in Turkiye to expand regional sales, servicing and long-term customer support.
05 Aug

Edited August 5, 2026

Powerboat and RIB

Content by Elaine Veale

SoleMarin Yachting office with Fairline, Invictus, Aquador and Sargo signs above yacht window graphics.

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Fairline strengthens dealer coverage across two key markets

Fairline has appointed Sundal Yacht AS as its exclusive dealer for Norway and the wider Scandinavian region, while SoleMarin Yachting has joined the British boatbuilder’s dealer network in Turkiye. Both appointments took effect in July 2026. 

The appointments are intended to strengthen Fairline’s sales, servicing and customer support in the Nordic region and Turkiye, markets the company describes as important to its international dealer network. 

Sundal Yacht returns to the Fairline network after previously representing the brand for more than 20 years. Fairline states that the Norwegian business was its third highest-selling dealer worldwide in 2007. 

The dealer operates sales, servicing and maintenance facilities in Nøtterøy, south of Oslo, and Ålesund on Norway’s west coast. Fairline says this coverage will support Norwegian owners, many of whom keep and cruise their boats domestically and therefore require accessible technical and warranty support. 

Sundal Yacht will offer new Fairline yachts alongside its existing brokerage, pre-owned, servicing and maintenance operations. Its other brand representations will continue unchanged. 

Sundal Yacht adds Fairline models to Nordic portfolio

Fairline’s range covers models from approximately 33ft to 68ft across the F//LINE, Targa and Squadron families. Sundal Yacht says the appointment adds a British-built option below 55ft for customers seeking to move from larger yachts into smaller models without reducing their expectations of quality. 

The core of our market is up to 80ft, and many of our customers who have owned a large yacht want to trade down – but until now we were missing a high-quality solution under 55ft. Fairline answers that perfectly. From our first meetings with Oliver Southwell and the new leadership team, the cooperation has been excellent. Fairline gives us a British-built range of outstanding quality, and the security and confidence to make a major contribution to Fairline’s sales in the region.

Trond Sundal, Managing Director of Sundal Yacht

Sundal Yacht knows the Nordic customer better than anyone, and its record with Fairline speaks for itself. Norway rewards dealers who deliver genuine, long-term customer care – exactly the standard Trond, Fredrik and their team are known for. This appointment is an important step in rebuilding a world-class dealer network as Fairline enters its seventh decade.

Oliver Southwell, CEO of Fairline

SoleMarin Yachting appointed in Turkiye

SoleMarin Yachting is based at Beşiktaş on the Strait of Bosphorus in Istanbul. According to the company, it operates an integrated leisure marine sales and boating lifestyle centre, supported by technical service networks in Bodrum, Göcek, Cesme, Didim and Marmaris, with wider coverage across the Eastern Mediterranean. 

The dealer will represent Fairline’s full range, including Targa sports cruisers from 40ft to 58ft and the Phantom and Squadron family cruiser ranges, extending to 68ft. 

The appointment follows the launch of two Fairline yachts during 2026 and comes ahead of the planned world premiere of the Fairline Targa 58 GTO at the Cannes Yachting Festival in September. 

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We are delighted to welcome SoleMarin Yachting to our network, not least for their track record and reputation, but because they regard sales as only the first step on the journey of providing long-term customer care and support that a premium product manufacturer like Fairline expects to offer all of its high-net-worth customers worldwide.

Oliver Southwell

To find out more about Fairline and their range, visit:

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Elaine Veale

News & Administration | Powerboat & RIB

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