Boat and equipment sales rise at Finland’s Uiva Flytande show
Uiva Flytande drew over 10,000 visitors to Helsinki, with strong sales for Axopar, Buster and Saxdor signalling a market recovery.
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Mercury launched its first electric propulsion product, the award-winning Avator 7.5e, at the Consumer Electronics Show (CES) in January and recently began shipments to dealers worldwide. Mercury has committed to the introduction of five Avator products in 2023.
“We are thrilled to take the next step in our electrification journey as we continue to deliver on our commitment to being the industry leader in both internal combustion products and electric propulsion,” said John Buelow, Mercury Marine President. “Consumer feedback from the Avator 7.5e has been very positive, and we are confident the same will be true for the 20e and 35e once they enter the marketplace.”
Mercury will formally launch its Avator 20e and 35e electric outboards later this summer.
Barrus will show Avator electric propulsion systems on the Mercury stand at the Southampton Boat Show 2023.
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Uiva Flytande drew over 10,000 visitors to Helsinki, with strong sales for Axopar, Buster and Saxdor signalling a market recovery.


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