New Boat Brand Designed for Electrification and First-Time Boaters

At the Consumer Electronics Show (CES) in Las Vegas in January, Brunswick Corporation launched Veer, an all-new boat brand designed to support electric propulsion and appeal to the next generation of boaters, and also debuted the first model in the Veer line-up; the X13.

“Recreational boating and fishing are enjoying increasing popularity with younger and more diverse consumers,” said Matt Atilano, Veer Director of Strategy. “We identified a gap in the marketplace and a need to create a more targeted and modern experience for these new boaters, which inspired the design and development of the Veer brand.”

As part of the brand launch, Veer is introducing the X13, a 13-foot, multi-tool vessel built from durable rotomolded polyethylene to enable boaters to experience the outdoors with confidence. The X13 is designed to be powered by the Mercury Avator electric propulsion systems and Mercury FourStroke outboards, including the Avator 7.5e electric outboard – the first product in the Avator series which was also unveiled at CES 2023. 

Crafted by the team at Lund Boats, the X13 offers great quality and robustness, a contemporary design, combined with thoughtful and ingenious fishing-focused features. The Veer X13 is created with a view to expand access to boating, offering performance, ease-of-use, low maintenance and affordability.  

To find out more visit veerboats.com