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Frieze Week London Picture Story: Linley Belgravia looks unrecognisable with a dramatic design takeover and poignant environmental message.
A seascape with two emerging whale tales has popped up outside LINLEY’s flagship studio, with an immersive yacht experience inside.
LINLEY’s iconic flagship design showroom has been taken over by masters of Italian yacht design, Sanlorenzo, to spread an important message about the shipyard’s commitment to sustainable yachting and demonstrate the brand’s creative, out-of-the-box thinking.
LINLEY’s reimagined exterior showcases a dramatic blue grass seascape with two emerging whale tales. Inside, the showroom has been transformed to replicate a Sanlorenzo yacht interior, evoking the signature on-water lifestyle.
The pop-up is a celebration of the launch of two progressive new additions to the Sanlorenzo Asymmetrical and Smart Performance lines: the SL86A and SP92, which debuted at the Cannes Yachting Festival last month. Both yachts have been designed and built to maximise efficiency and reduce environmental impact, without compromising on the elegance and style synonymous with Sanlorenzo.
“We wanted the high impact aesthetic of our partnership with LINLEY to resonant with our UK clients during Frieze week. The whale tales symbolises respect for marine biodiversity and the importance of protecting our oceans, while encouraging our customers to push the boundaries of creativity when envisioning their bespoke yacht” says Nick Hatfield, Sales Manager, Sanlorenzo UK.
Sanlorenzo aims to deliver the first carbon-neutral-powered yacht by 2030, with its next steps focused on further developing fuel cell technology and introducing hybrid propulsion systems.
The event is not an official partner of Frieze Art Fair.
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