Axopar 37 tops US boat sales for second year running
Axopar 37 secures top US sales position again, highlighting sustained demand and long-term appeal in a competitive market.
Boats.co.uk have announced an agreement with Kawasaki to become the exclusive UK distributor of their new personal watercraft (PWC) range. After a six-year absence from the UK market, the appointment follows Kawasaki’s plans to reinforce their position at the centre of the recreational and extreme personal watercraft scene.
As UK distributor, Boats.co.uk, trading under the title Kawasaki Watercraft UK, will introduce Kawasaki’s new 2021 Jet Ski fleet, comprising multi-seat models and Kawasaki’s latest-version ‘stand-up’ Jet Ski, the SX-R.
James Barke, managing director of Boats.co.uk, commented: ‘Kawasaki Jet Skis are the original personal watercraft and we are very proud to be representing this highly trusted brand in the UK.’
General manager of Kawasaki Motors UK Howard Dale said: ‘The PWC market has become very specialised, so we took the view that in order to fully exploit Kawasaki’s market potential, we needed to work with experts, and we are confident that Boats.co.uk are the right partner for us.’
www.kawasakiwatercraft.co.uk / www.boats.co.uk

Axopar 37 secures top US sales position again, highlighting sustained demand and long-term appeal in a competitive market.


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