Suzuki Marine Celebrates Success at Southampton International Boat Show

Suzuki Marine GB marked another successful year at the Southampton International Boat Show, welcoming customers, dealers and guests to its vibrant stand. The ten-day event showcased Suzuki’s commitment to marine innovation, community engagement and environmental responsibility.

Visitors enjoyed a wide range of experiences throughout the show. Over 900 people took to the water on free Suzuki RIB Rides, operated with Solent RIB Charters aboard a DF300AP-powered RIB. More than 240 anglers competed on the Fishing Simulator, supported by the Suzuki Fishing Team, while others joined the DF2.5 runtime competition, with nine winners each taking home a new outboard.

Hospitality was another highlight, with 2,500 cups of coffee served from the popular Jimny Beans coffee car. Suzuki also reduced single-use plastic by refilling over 400 bottles via its outboard-themed water fountain. Branded giveaways such as bamboo sunglasses, recycled tote bags and Trilby hats proved a hit with visitors, while the VIP Care Campaign underlined Suzuki’s dedication to customer support through safety and comfort-focused care packages.

Suzuki’s activities also helped raise £3,514.61 for Wetwheels Foundation, a charity providing barrier-free boating experiences for disabled individuals aboard Suzuki-powered catamarans. Peter Carden, Director of Operations at Wetwheels Foundation, said, “Once again, Suzuki has pulled out all the stops and has raised a fantastic £3500 for the Wetwheels Foundation at the Southampton International Boat Show… Our heartfelt thanks to all those involved.”

Suzuki’s product showcase drew attention with its sleek Stealth Line models, including the DF115B, DF140B, DF300AP and redesigned DF250AUNX in matt black. A standout highlight was the DF60AVTL, unveiled in a striking ruby wrap to celebrate 60 years of Suzuki Marine innovation.

Mark Beeley, Head of ATV & Marine for Suzuki GB, summed up the event: “This year’s stand was buzzing with activity, and we’re especially proud of the fantastic amount raised for Wetwheels.”

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