Finnmaster Strike up Seliö Partnership

Two-time F1 boats world champion Sami Seliö and Finnish boat manufacturer Finnmaster Boats Oy have agreed on an extensive and long-term cooperation.

The agreement brings, among other things, a new kind of know-how and strength to Finnmaster’s future product development. Through the cooperation, Finnmaster will merge their boatbuilding expertise with the knowledge of Seliö and his Sharjah Team about boats and their ability to operate in extreme conditions. The boat industry has grown by 20% a year in Finland during the COVID period, and similar growth has never been seen in the industry before. 

‘The cooperation brings new strength to our future product development,’ commented Henri Nurminen, Sales Director of Finnmaster Boats Oy.

Sami Seliö added: ‘Finnmaster boats are high-quality and beautiful craft, pioneers in every respect. I have already personally got to know the Finnmaster collection and it looks good. Based on the experience gained behind the steering wheel, I can say that this is Finland’s leading boat brand.’

www.finnmaster.fi